Imagine a future where laundry day is streamlined, eco-friendly, and mess-free. Procter & Gamble, the world's leading consumer products company, is making this vision a reality with the groundbreaking launch of Tide evo – a revolutionary laundry detergent in the form of convenient, dissolvable tiles.
Tide evo represents a paradigm shift in laundry care. No more bulky plastic bottles or messy spills. These small, soft, white woven squares, packaged in a sleek paper box, hold the power of potent cleaning concentrated into six layers of cleaning materials.
P&G promises that Tide evo delivers superior cleaning compared to the typical budget liquid detergent used by many households. This remarkable performance is achieved without compromising sustainability. Tide evo eliminates the need for bulky, often wasteful plastic bottles, significantly reducing the environmental impact of laundry detergent. Additionally, the lightweight format minimizes shipping weight, aligning perfectly with the growing trend of online grocery shopping.
The development of Tide evo is the culmination of over a decade of dedicated research and innovation by P&G's team of brilliant scientists. Each tile dissolves completely in water, designed specifically for cold-water washes, a feature that translates to energy savings on utility bills.
Tide executives are confident that Tide evo will resonate with a wide range of consumers. For busy individuals seeking to streamline their laundry routine, the pre-measured tiles eliminate the need for messy measuring cups. Eco-conscious consumers will appreciate the reduced packaging and commitment to sustainability. Furthermore, the dry format offers peace of mind to those concerned about accidental spills and leaks within cabinets.
P&G recommends a competitive price point of $19.94 for a box containing 44 Tide evo tiles, aligning with the price of a comparable quantity of their popular Tide Pods + Ultra Oxi. One tile is recommended for small or medium loads, with two tiles tackling larger laundry volumes.
P&G has been exploring water-free cleaning solutions for years, offering limited lines of waterless soaps, detergents, and cleaners. Tide evo marks the first time this innovative technology is incorporated into the iconic Tide brand.
Unlike the colorful, film-encased cleaning agents of Tide Pods, Tide evo tiles are intentionally devoid of color. Consumer testing revealed a preference for the clean, uncluttered look. However, P&G hints at the potential for future customization, with logos or designs printed directly onto the tiles. The layered structure also opens doors for exciting possibilities such as incorporating scent boosters or fabric softener into future iterations of Tide evo.
Tide evo will make its debut in Colorado stores this April, with a nationwide rollout planned for later in the year. This revolutionary laundry solution promises to transform laundry day, offering powerful cleaning performance, unmatched convenience, and a commitment to environmental responsibility. Get ready to ditch the bulky bottles and embrace a sustainable future of clean clothes with Tide evo.
