In the world of fast-food aficionados, the appetite for the extraordinary knows no bounds. Brave souls, fueled by passion and an insatiable craving for novelty, embark on epic journeys to be the first in line when the golden arches rise or the drive-through bells chime at the debut of a hot new fast-food joint. This is not just about grabbing a quick bite; it's a quest for bragging rights, freebies, and the electrifying camaraderie of fellow fanatics.
Picture a frosty December morning in Meridian, Idaho. Jonathan Fried, a fast-food devotee with a penchant for drag biking, settles into his car hours before the sun paints the sky. His mission? To be the first to savor the offerings of Idaho's inaugural In-N-Out Burger. Braving the cold, he answers texts from both concerned and bewildered friends. Five hours later, Fried's dedication pays off as he triumphantly rolls up to the pickup window, greeted by cheers from the exuberant staff. A Triple Triple burger "Animal Style" and a souvenir sticker commemorating his achievement are his coveted rewards.
These are not your average drive-through patrons; they are fast-food crusaders. While some climb mountains or chase eclipses, these enthusiasts choose to camp out for Springsteen tickets or, in Fried's case, wait for the unveiling of a new local fast-food haven. The allure lies in the experience—the energy, the excitement, and the chance to etch their names in the annals of fast-food history.
Come rain, shine, or freezing temperatures, die-hard fans queue outside soon-to-open locations of revered chains like Chick-fil-A, In-N-Out, and Raising Cane's. The prize? More than just a mouthwatering meal; it's the pride of being among the first. These enthusiasts equip themselves with essentials—full gas tanks, power sources for electronics, and layers of hats, gloves, and blankets to weather the elements. For them, the camaraderie of kindred spirits and the shared understanding of this unique commitment become an integral part of the experience.
As Donna Mitchell, a 77-year-old Boise resident, recalls her 5.5-hour wait outside In-N-Out with 80-year-old friend Fran Collette, it becomes apparent that this quest extends beyond the culinary. Clad in thermal-lined long underwear, armed with snacks, and sheltered in Collette's trusty Subaru, the two friends reminisce about their shared experience. Fast-food fanatics aren't just seeking a meal; they're forging connections, catching up on life, and reveling in the shared pursuit of a common passion.
Jasline Valle, a 21-year-old fast-food adventurer, waited nearly two hours to taste the offerings of CosMc's, McDonald's new space-themed takeout chain. The experience was more than just satisfying her taste buds; it was a chance to make her cousins in California envious. The Churro Cold Brew Frappé with whipped cream became a symbol of her cosmic conquest. Jeff Casmer, a 58-year-old online business owner, grappled with the decision to join the queue but eventually drove away, realizing that no drink was worth a three-hour wait. The pursuit of unique experiences and the thrill of the unknown drive these enthusiasts.
As the frenzy intensifies, fast-food giants employ corporate tactics to manage the chaos. McDonald's deploys off-duty police officers to control the surge of eager customers at new openings. In-N-Out locations keep fuel on hand for vehicles idling for hours, ensuring no fan is left stranded. Chick-fil-A, once famous for its "First 100" giveaway, where campouts were a norm, has adapted its strategy, recognizing community heroes during the pandemic.
